Niching Your Core Values and How It Helped My Business Grow

In this episode, we welcome to the show Jennifer Chua, so-owner of Hip Mommies.

Hip Mommies distributes thoughtfully designed, responsibly manufactured family products that ship from Canada.

We discuss:

  • having a business that aligns with your core values
  • knowing what kind of people you want to work with
  • saying no to opportunities that don't align with values

To shop products at Hip Mommies, visit

Follow @hipmommies on Instagram

Your Entrepreneur Community Is Waiting For You

Join Web Women Today

Learn More
About the Author

Web Women

Holly and Rachel are two Canadian women in tech. Holly is a Shopify and marketing expert who loves meditation and long hikes. She is married with two kids and two dogs living on a farm in rural Alberta. You can reach her at Rachel is an online presence strategist and web developer who loves physics philosophy and snorkeling. She is also married with two kids and a fat cat in a bungalow in Toronto Ontario. You can reach her at

Join the conversation. We answer each comment or question