Nerding Out On Social Media

In this episode, we welcome to the show Jaimy Warner from The Social Smiths.

Jaimy Warner is an educator, entreprenerd, and unapologetic Nic Cage fan. She's the lead strategist and founder of The Social Smiths, a crowdfunding & social media education, management, and consulting company for creatives and cool small businesses.

Jaimy has an MSc in social media monetization for filmmakers, and has a background in science education. She's an ambassador with the National Crowdfunding Association of Canada, and runs a monthly comedy show at The Social Smiths Studio in Toronto.

We discuss:

  • Analytics - knowing how to look at your data
  • Finding the humor in your business
  • Engagement rate vs impressions
  • Which social platform is right for you

To learn more about Jaimy, visit

all social channels: @yosocialsmiths or @jaimywarner


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Web Women

Holly and Rachel are two Canadian women in tech. Holly is a Shopify and marketing expert who loves meditation and long hikes. She is married with two kids and two dogs living on a farm in rural Alberta. You can reach her at Rachel is an online presence strategist and web developer who loves physics philosophy and snorkeling. She is also married with two kids and a fat cat in a bungalow in Toronto Ontario. You can reach her at

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