How to Successfully Rebrand with Lisa McGrath

In this episode, we welcome to the show Lisa McGrath. Lisa is the owner and business development lead for CAVEA Studio, which is a branding, growth marketing, and design agency who works with small business owners to grow and helps startups to launch.

We discuss:

  • 5 key points of Rebranding
  • The real truth of rebranding: it’s not all roses!
  • Why it’s helpful to have a team of people to help you with your new brand
  • What kinds of things you should think about after your rebrand is complete
  • Language our brand represents (f-bombers listen up)

To learn more about Lisa, visit or Facebook: @CAVEAstudio

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Web Women

Holly and Rachel are two Canadian women in tech. Holly is a Shopify and marketing expert who loves meditation and long hikes. She is married with two kids and two dogs living on a farm in rural Alberta. You can reach her at Rachel is an online presence strategist and web developer who loves physics philosophy and snorkeling. She is also married with two kids and a fat cat in a bungalow in Toronto Ontario. You can reach her at

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