Digital Marketing That Fits Your Business

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In this episode, Holly & Rachel discuss why cookie cutter digital marketing plans don’t work for our unique businesses.

We discuss:

  • Knowing your Why’s: Target market, desired outcome, etc.
  • Social media platforms (FB, IG, Twitter, Snapchat, LinkedIn): who it might be for, what to expect, pros & cons
  • Search engines (Pinterest & YouTube): who these work for & types of people that use them

To learn more about Holly & Rachel, visit our about page

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About the Author

Web Women

Holly and Rachel are two Canadian women in tech. Holly is a Shopify and marketing expert who loves meditation and long hikes. She is married with two kids and two dogs living on a farm in rural Alberta. You can reach her at Rachel is an online presence strategist and web developer who loves physics philosophy and snorkeling. She is also married with two kids and a fat cat in a bungalow in Toronto Ontario. You can reach her at

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